Hashtags may be the military’s new battle cry. They already have taken over political protests (#OccupyWallStreet), social movements (#MeToo), and even marketing (#OreoHorrorStories). So why not military initiatives?
It should be no surprise that a task force of 60 young, midlevel officers and senior enlisted service members recommended just that to the Vice Commandant of the Coast Guard. Their suggestions? #NoJerks and #RiskAccepted. I’ll explain the substance behind these below. But first, some context.
I recently was reminded of the power of hashtags—and intrigued by their application to the military—when I attended the Naval Institute’s third annual DARE challenge in San Diego in February 2019. For two days at the WEST conference, a group of selected “young turks” took on two questions posed by Coast Guard Commandant Admiral Karl Schultz. (Questions for the previous two DARE challenges were posed by the Chief of Naval Operations and the Commandant of the Marine Corps.) His questions were daunting: