Millennials have been the fascination of many books, articles, and studies on leadership for the past decade. The same level of attention has yet to be paid to the post-millennial generation, or iGen. Significant competitive advantage exists in being at the forefront of understanding this new generation before these individuals enter the workforce. iGen quickly has become the largest cohort in the U.S. population and soon will leave adolescence. The majority of the U.S. military is between the ages of 17 and 25, which rapidly will be populated by members of iGen. Military leaders must understand the factors that have shaped members of this new generation so they can develop a lens through which to lead them.