More than just chatter around the scuttlebutt, storytelling is a time-proven strategy for sharing values and organizational culture. As an informal communication strategy, it closes the gap between leaders and their subordinates and can reduce complex command philosophy (or corporate strategy) into accessible ideas that are memorable and perpetual. Throughout history, stories have carried the values of great civilizations from ancient Greece to Christendom. They bring memorable images, heroic and devious characters, and are underpinned with moral ideas that connect to the human psyche.
Sea Stories Connect People