Project Evergreen’s Long-Range Strategic Planningtly, we need a way to rigorously bridge creative analysis of the future environment to practical planning and budgeting actions.
By Commander Joseph S. DuFresne, U.S. Coast Guard, and Charles W. Thomas
The following is an example of how the Coast Guard is attempting to deal with this challenge. These methodologies and lessons learned can apply to any organization desiring to analyze an uncertain future and develop strategic vision. Despite the fact that scenario-based planning is highly participatory, we found that feeding highly polished strategy statements into the organization failed more often than succeeded. We also learned that acting with strategic intent is at least as important as insightful strategic plans, but that takes time and a willingness to fight the tyranny of the present.