To be relevant and lasting, "Joint Vision 2010" must get a fix on our military purpose and offer guidance on how to get there. The first step is to acknowledge that in the new strategic environment, fighting and winning wars will have to share center stage equally with tasks such as humanitarian assistance and peacekeeping.
Joint Vision 2010 provides an operationally based template for the evolution of the Armed Forces for a challenging and uncertain future. It must become a benchmark for Service and Unified Command visions.
-General John Shalikashvili
Chairman, Joint Chiefs of Staff
Strategic vision statements can unify an organization around common purposes and advocate actions and plans to external audiences. Done well, they become the hallmarks of leading corporations and industries; done poorly, they are lampooned by cartoonists and the media as examples of management mumbo-jumbo. There is very little middle ground-either the vision appeals to its audience and mobilizes it toward practical ends, or it languishes on office walls and coffee tables.