Leading the Narrative

The Case for Strategic Communicaton
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Binding:Hardback
Published:December 15, 2011
By Mari K. Eder (Author)

A primer on the art and science of strategic communication, this book offers a solid foundation of communication strategies that is both practical and theoretical. Like no other book, the manual provides practical advice on the tactics, techniques, and procedures necessary for successful media relations, campaign planning, crisis communication, and strategic communications planning. It takes a compelling look at how communication processes can be made to function more efficiently and with greater effectiveness, whether conducted by governments, organizations, or military units.

Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

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Product Details
  • Subject: Leadership
  • Hardback : 192 pages
  • Publisher: Naval Institute Press (December 15, 2011)
  • ISBN-10: 1612510477
  • ISBN-13: 9781612510477
  • Product Dimensions: 6 X 9 in
  • Shipping Weight: 0 lb
Praise
  • “While written primarily for a military audience this excellent little book is just as relevant to the wider world of commerce and beyond. Leaders of organizations operating within other parts of the maritime industry should study this fine book. The advice it contains will be very valuable to them.” —AUSMarine

Mari K. Eder is a communications professional with more than thirty years of communication experience in the U.S. Army.

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