From giving simple orders to explaining intricate operations, the ability to pass information efficiently both internally and externally is vital to the armed forces. But such a simple concept often presents unexpected challenges. External communication in particular affects the backing the military gets from the Congress and the public; it is through public perception that the military’s support is determined. To help shape this perception, the Navy must adapt quickly to ever-changing social media platforms and continually learn to draw in outside interests. It needs to understand outside perspectives—and how to captivate them with the correct message at the correct time through the correct medium.
Social Media Today Will Affect the Armed Forces Tomorrow
By Midshipman Kathleen Meeds, U.S. Navy