Honoring the fallen is never taboo. It is an obligation and duty to articulate our great appreciation for the service members who have gone before us. All veterans must stand in defiance of memory lapses and indifference. We must not allow our comrades’ sacrifices to fade into the background of daily routine. We can do this by understanding what makes us different. Why are we willing to sacrifice for the service member to our left or right? Our mission is to find the secret that separates inspiration from the ordinary. The only way to accomplish this is to consider the blood that has been shed in protection of our country or flows in the hearts of the women and men in uniform today. Here, inside us, we find the answer.
From the generations who served before to the modern warriors of the present, service members want to be led by passionate leaders who are the living embodiment of core values. When leaders apply those values to their lives, they spark enthusiasm to follow their example. The virtues that make up modern warfighters’ DNA are as important as the blood that courses through their veins.