"Gatsby believed in the green light, the orgiastic future that year by
year recedes before us. It eluded us then, but that's no matter—tomorrow we
will run faster, stretch out our arms farther . . . and one fine morning—
So we beat on, boats against the current, borne back ceaselessly into the past."
-F. Scott Fitzgerald
How are we to implement the strategic communication function in government? Since the 21st century began—what we now recognize as the war on terrorism, an era that truly started with the attacks of 9/11—our efforts in the United States have been limited. They have been restricted by our desire to right ourselves following those attacks and regain not only a sense of balance but also a sense of identity. They have been limited initially by what the 9/11 Commission report referred to so harshly as a "failure of the imagination." We failed to imagine that such an attack could or ever would be possible or that our own aircraft could be used against us.