One danger facing the Navy today is the prospect of neither attracting nor keeping enough people to man the pulling oars. To prepare to counter such an exigency, we must answer one key question: What is the allure of service in the military?
Generally, the services' recruiting and retention efforts have reflected a marketplace philosophy, focusing on educational opportunities and redressing compensation shortfalls. This is an effective start, but now we must identify new tools for attracting and keeping the right people and, most important, expand our strategy beyond monetary inducements to articulate the real, vibrant allure to service in the Navy.
Complementing the Current Strategy
The Navy today is working to make military service more attractive. The Secretaries of Defense and the Navy, along with the Chief of Naval Operations, are leading the charge, with programs to improve the way we live, work, and fight. Early reports suggest that this strategy is working—the Navy met its recruiting quota throughout 1999, a significant improvement over 1998.