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The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world’s most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach practitioners how to aggressively and effectively promote their units and programs via speeches, the news media, and in-house newsletters, newspapers, and websites. He includes tips on public speaking, handling interviews, and building solid relationships. This guide is equally beneficial to other military service PAOs and civilian public relations professionals.
Col. Keith Oliver, USMC (Ret.), chairs the Public Affairs Leadership Department at the Defense Information School. He served as a PAO in Operations Iraqi Freedom and Desert Storm. He lives in Arnold, MD.
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The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its...Read More
A terrific read - thought I knew it all, but this stuff is solid practical advice based someone who's been there and done that. I believe Col Oliver was at the elbow of Gen Schwartzkopf during the first gulf war. I will use his material in my Media Relations classes and workshops on media training ... with attribution of course!
His story about the Tire Country marquee had me LOL and was worth the read in and of itself. I think I'm gonna read it again.
Sunday, October 11, 2009
By: Mark Purvis
I truly enjoyed this book and highly recommend it to anyone in the public affairs field. I enjoyed Colonel Oliver's light and folksy style of writing. He gives many great tips and even includes a chapter about some of the mistakes he has made.